Comitiva is a ecosystem that integrates different areas of medicine, from itself to psychology and physiotherapist, but what they all have in common is the use of medical cannabis on their treatment. The creative ideas of this project consisted on making the whole identity of the brand using cannabis as a primary reference for all the images developed.
Year: 2025
Tools: Adobe Photoshop,
Illustrator, Procreate
Client: Comitiva
The logotype was projected to be comforting and receptive, ideas that are intrinsic on the brand.
The grafism is a research drawing of botanic and herbology studies, so the forms are really natural.
The colors were intended to transmit a warm and cozy feeling, matters that are inside the brand propose.
The use of gradients integrates everything that the brand search to communicate, and was a huge creative decision.
