La Baguette is a bakery located in Metrópole Gallery, São Paulo. The whole place breathes art and culture, so these aspects were considered on the creation of the identity.
Herbert is the name that runs the store, and he makes the entire process handmade and respecting all stages necessary to make the perfect baguette. The dedication and love for the process that Herbert holds with him was a big inspiration on creating the big idea behind the brand: hands and process.
Project Direction: Abraham Almeida, Guilherme Capellari
Art Direction: Rodrigo Wod
Photo Direction: João Vitor
Visual Identity: Rodrigo Wod, Abraham Almeida
Brand Positioning: Guilherme Capellari
